Recently, GWM once again made a strong presence at the LIWA International Cultural Festival in the United Arab Emirates. As the first Chinese automotive brand to participate in this world-renowned desert event for two consecutive years, GWM not only showcased its deep off-road heritage and product strength, but also delivered a clear message of its brand strategy—“All Scenarios, All Powertrains, All Users” through the full lineup appearance of its flagship models, including the GWM TANK, HAVAL, and GWM POER series of SUVs and Pickups.

Extreme Arenas: The Ultimate Proving Ground for Quality

At this year’s LIWA International Festival in the Middle East, which themed as “Engineered for the Extreme”, GWM established a dedicated brand pavilion and desert camp. Through static displays and dynamic test drives of its star lineup, including the GWM TANK, HAVAL, and GWM POER series of SUVs and Pickups, and the Hi4-T technology platform, GWM seamlessly integrated professional off-road experiences with local desert culture. The event welcomed 50 media representatives from eight countries, including Saudi Arabia, the UAE, and Qatar, with plans to invite a further 200 users and their families. GWM not only demonstrated its outstanding sand-driving control and leading off-road technologies, but also brought off-road innovation and cultural passion to life, making them more vivid and accessible to off-road enthusiasts worldwide.

“For years, GWM has been deeply involved in the world’s leading off-road competitions and cultural events, continuously validating the performance limits and reliability of its full-powertrain production vehicles by testing them in the most extreme competitive environments.”

At the Taklimakan Rally in Xinjiang, China—Asia’s premier off-road event—GWM confronted the compounded challenges of sustained extreme heat, sandstorms, and highly complex terrain. Vehicles from the TANK Hi4 team, the HAVAL H9, and GWM Pickup all competed in production specification. Across thousands of kilometers of intense competition, their stable power delivery, high-rigidity chassis structures, and comprehensive thermal management systems were thoroughly proven, demonstrating outstanding engineering reliability under extreme conditions.

During the Dunhuang Off-Road Endurance Race, featuring over 1,000 kilometers of extreme routes, riverbeds, Gobi landscapes, and vast sand dunes formed the ultimate test of long-distance off-road capability. GWM again entered production models from HAVAL, TANK, and GWM Pickup, powered by gasoline, diesel, and new-energy systems. This diversified technology matrix showcased exceptional environmental adaptability and durability, proving GWM’s ability to deliver sustained and reliable performance across complex terrain.

At the Alxa Heroes Gathering, challenges extend beyond the harsh desert environment itself. Through co-creation with a wide range of IPs, spanning RV lifestyles, outdoor sports, RC models, photography academies, and a full ecosystem covering outdoor living, clothing, food, accommodation, and mobility, GWM helps cultivate a highly immersive, lifestyle-driven off-road community and cultural ecosystem.

Technology at the Core: Building a Globally Trusted Foundation of Reliability

Conquering the world’s diverse extreme environments requires systematic technological investment and forward-looking platform development. GWM’s reputation for reliability is rooted in its deep, platform-based engineering capabilities.

Represented by the dedicated TANK platform, GWM’s off-road architecture stands as a culmination of its off-road expertise. The TANK platform is defined by five key attributes: global adaptability, intelligence, modularity, high reliability, and high flexibility. It delivers three core strengths—powerful powertrain combinations, extreme off-road capability, and intelligent off-road solutions. Whether tackling rock crawling, desert driving, or snow-covered terrain, platform-driven empowerment ensures comprehensive and professional performance in every scenario.

GWM’s independently developed Hi4 technology reflects a profound understanding of the future of “off-road + new energy.” Traditionally, off-road capability and fuel efficiency were seen as difficult to reconcile. Hi4 breaks this limitation through a holistic technical solution—meeting the efficiency needs of family users, the performance demands of mid- to large-size vehicles, and the “urban + outdoor” versatility favored by light off-road enthusiasts.

More importantly, by combining a global R&D system with precise local calibration, GWM ensures its products genuinely adapt to the unique environments and user habits of different markets worldwide. From the deserts of Northwest China to the vast sands of the Middle East, every GWM off-road vehicle represents the convergence of global engineering expertise and localized optimization.

Accelerating Global Strategy, Creating Multi-Dimensional Value for Future Mobility

What GWM advocates extends beyond off-road conquest—it represents a lifestyle defined by continuous exploration and global connection.

From deserts to Gobi landscapes, from competitive arenas to cultural experiences, GWM is delivering the brand spirit of “GO WITH MORE” to global users through a systematic off-road ecosystem, continuously strengthening its value influence in the global off-road market. “GO WITH MORE” is an extension from the racetrack into everyday life, embodying More Challenge—the courage to push beyond limits, More Reliability—reliability as the foundation of off-roading, using motorsport data to enhance production-vehicle quality and build globally trusted products, and More Connection—co-creating with users through off-road events to connect global markets and share a cross-cultural off-road lifestyle.

GWM continues to deepen its presence in the Middle East, where its professional off-road technologies and user-centric brand philosophy have gained broad market recognition. By once again participating in the LIWA International Festival, GWM offers Middle Eastern users first-hand access to its hardcore off-road capabilities and advanced Hi4 technology—while vividly demonstrating its long-term commitment to local markets and its firm acceleration of a global strategy.

“Looking ahead, GWM will continue to uphold a user-centric philosophy, driven by technological innovation, while accelerating the global advancement of its ‘off-road + new energy’ strategy. GWM is committed to engaging in extreme challenges around the world, enabling a broader range of users to experience the freedom of mobility empowered by cutting-edge technology, safeguarded by proven reliability, and guided by a spirit of exploration—opening the door to a more exciting and sustainable new world of off-road mobility.”

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Boni Song
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