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2025
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Thirteen Years of Dedication: SAIC Maxus MAXUS Thrives in Production and Sales, Achieving Global Success Across All Categories
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【Brief description】From the first V80 model shipped to the European Union—a trailblazer for Chinese automakers entering the European market—to its comprehensive lineup of light passenger vehicles, pickups, MPVs, SUVs, and RVs, SAIC Maxus MAXUS has become a "European favorite" with multiple "firsts and breakthroughs" over a decade of strategic expansion. Today, amid the global surge in new energy vehicles (NEVs), SAIC Maxus MAXUS’s NEV sales in Europe now account for 58% of its total European sales.
From the first V80 model shipped to the European Union—a trailblazer for Chinese automakers entering the European market—to its comprehensive lineup of light passenger vehicles, pickups, MPVs, SUVs, and RVs, SAIC Maxus MAXUS has become a "European favorite" with multiple "firsts and breakthroughs" over a decade of strategic expansion. Today, amid the global surge in new energy vehicles (NEVs), SAIC Maxus MAXUS’s NEV sales in Europe now account for 58% of its total European sales.
The brand continues to challenge established European competitors with its high-quality models:
- From January to July this year, SAIC Maxus MAXUS delivered nearly 600 pure electric vehicles, securing 5.7% of the German light commercial vehicle market.
- Its fuel-powered flagship model, the New Tour V90, saw a 31% sales surge, far outpacing growth in the broader large van segment.
The New Tour EV90, a leading NEV van, dominates markets in the UK, Norway, Sweden, Spain, Belgium, and Italy, consistently ranking No.1 or No.2 in market share. Similarly, the New Tour EV30, a compact electric van, holds top positions in Ireland, Austria, and Turkey.
Beyond sales, SAIC Maxus MAXUS has earned acclaim for safety. Both the New Tour and Dana series achieved three gold ratings in Euro NCAP’s Commercial Van Safety Ratings, with the Dana V1 earning the highest Platinum certification—setting a new safety benchmark for Chinese commercial vans.
As the "Most Popular Electric Vehicle Brand in European Eyes," SAIC Maxus MAXUS has solidified its reputation as a trusted and innovative global leader.
SAIC Maxus MAXUS has emerged as the "Preferred Chinese Automotive Brand in Developed Markets" with its full-range commercial vehicles dominating global markets. Key highlights across regions include:
- Australia: From January to July, SAIC Maxus MAXUS secured Top 3 market shares in three segments—fuel-powered large vans, NEV (new energy vehicle) medium/small vans, and fuel-powered medium/small vans—breaking the entrenched dominance of Japanese and Korean brands15.
- Chile: Leading South America’s "green revolution," the brand claimed dual No.1 positions in NEV large van and NEV medium/small van markets, driving sustainable mobility to new heights15.
- Mexico: In its debut year, SAIC Maxus MAXUS achieved over 10,000 sales with its pickup models alone. This year, its pickup market share remains consistently Top 3, winning acclaim in a nation with a deeply rooted pickup-centric culture15.
Strategic Drivers of Success:
- Customized Solutions: Tailored designs for logistics, urban delivery, and cross-regional transport meet diverse client needs13.
- NEV Leadership: Flagship models like the EV30 and EV90 combine high performance, smart connectivity, and zero emissions, earning trust from global giants like DPD, Royal Mail, and Coca-Cola13.
- Localized Innovation: The "In Europe, For Europe" strategy ensures compliance with regional standards while enhancing competitiveness35.
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