NEWS
NEWS

15

2023

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12

Implementation of ONE GWM Brand Strategy in the Middle East

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【Brief description】Recently, under the theme of "GO LONG. GO GLOCAL," Great Wall Motors (GWM) showcased its flagship models from four major brands—Haval, Tank, ORA, and Great Wall Pickup—at the Riyadh Motor Show in Saudi Arabia. The exhibition highlighted Great Wall Motors' upward trend in the Middle East, its new energy brand image, and its profound considerations and forward-looking layout in the field of future technology-driven mobility. The presentation received high recognition from local partners, investors, and users.At the Riyadh Motor Show, Mr. Shi Qingke, Vice President of Great Wall Motors, systematically elaborated on the implementation of the GWM brand strategy in the Middle East automotive market for the first time. He emphasized that Great Wall Motors adheres to the development path of closely integrating "globalization" and "localization," promoting the internationalization of the enterprise and enhancing global market competitiveness. With 26 years of deep cultivation in the Middle East market, the "ONE GWM" strategy aims to shape the Great Wall Motors brand in the Middle East with greater breadth, focus, efficiency, and a more unified brand image.

Recently, under the theme of "GO LONG. GO GLOCAL," Great Wall Motors (GWM) showcased its flagship models from four major brands—Haval, Tank, ORA, and Great Wall Pickup—at the Riyadh Motor Show in Saudi Arabia.

The exhibition highlighted Great Wall Motors' upward trend in the Middle East, its new energy brand image, and its profound considerations and forward-looking layout in the field of future technology-driven mobility. The presentation received high recognition from local partners, investors, and users.At the Riyadh Motor Show, Mr. Shi Qingke, Vice President of Great Wall Motors, systematically elaborated on the implementation of the GWM brand strategy in the Middle East automotive market for the first time. He emphasized that Great Wall Motors adheres to the development path of closely integrating "globalization" and "localization," promoting the internationalization of the enterprise and enhancing global market competitiveness. With 26 years of deep cultivation in the Middle East market, the "ONE GWM" strategy aims to shape the Great Wall Motors brand in the Middle East with greater breadth, focus, efficiency, and a more unified brand image.

The Tank 500 New Energy, the first new energy luxury off-road SUV model released by the Tank brand in the Middle East, was unveiled at the show. Tank is also the first Chinese automotive brand to launch a rugged off-road new energy vehicle in the Middle East, combining intelligent luxury with hardcore off-road capabilities to satisfy users' multidimensional driving experiences.

As a fully electric vehicle, the ORA Good Cat is expected to enter the markets of Saudi Arabia and the United Arab Emirates in 2024, bringing a new travel experience to users in the Middle East. The ORA brand will accelerate the landing of its products in various Middle Eastern countries, providing a fresh travel experience for users in the region.

On the opening day of the Riyadh Motor Show, more than 30 dealer executives from countries and regions such as Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, and Oman gathered at the GWM booth to experience the intelligent new energy products and technologies of Great Wall Motors. In the afternoon, Great Wall Motors successfully held the first regional dealer annual meeting in the Middle East at Riyadh.

During the meeting, Great Wall Motors shared the GWM brand strategy, new energy, intelligent technology, new products, the forest ecological system layout, and the long-term strategic planning for the Middle East market with dealers. This move signifies Great Wall Motors' acceleration in expanding the Middle East market, marking an important milestone in the global development of Great Wall Motors' business. The forward-looking strategic arrangements and precise market positioning have laid a solid foundation for the long-term development of Great Wall Motors' business in the Middle East. Witnessed by regional dealer partners, the signing ceremony for joining dealers from countries such as Libya and Algeria was also held at the annual meeting. This signing with dealers represents a new breakthrough for the global sales network of Great Wall Motors.

Always focusing on long-term development, the globalization of Great Wall Motors is also a highly localized development process. Since exporting to the Middle East in 1997, Great Wall Motors has opened the curtain on globalization. The Middle East market is considered the starting point for Great Wall Motors to adhere to long-termism, embrace internationalization, and also a future growth hotspot. In the future, the Middle East automotive market will undoubtedly enter the era of intelligence and new energy. Great Wall Motors will work with global partners, supported by advanced technology, to promote the overseas landing of the entire value chain of products, technology, and services, building the global influence of the Great Wall Motors brand.

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