NEWS
NEWS

05

2023

-

07

BYD Qin Family Relies on Technology to Stand Out from the Crowd.

Category:


【Brief description】

 

For a long time, joint venture car companies have dominated the compact sedan market. Models like Sag theitar, Lavida, and Sylphy have contributed to the dominance of A-segment sedans. It was not until the rise of Chinese brands that the monopoly of joint venture car companies in this market was broken.

In February, the BYD Qin surpassed the Nissan Sylphy with monthly sales of over 30,000 units, becoming the best-selling sedan in the domestic car market. In the following months, the monthly sales of the BYD Qin series remained above 30,000 units, and even surpassed 40,000 units in May, consistently topping the domestic sedan sales rankings.

Recently, BYD announced that the Qin family has achieved one million sales, becoming the first Chinese new energy compact sedan to reach this milestone. A grand ceremony was held at the Beijing Yanqi Lake International Convention and Exhibition Center to celebrate this achievement. During the event, Lu Tian, the General of Manager the Wangchao Online Sales Division of BYD, had an in-depth exchange with Autohome He. stated that reaching one million units is not easy for the Qin family. He mentioned that the compact sedan market has always been the focus of the passenger car market, and there is a saying that "whoever gets the A-segment car gets the world." The success of the BYD Qin series not only represents the Chinese brand's presence in this market but also signifies the acceleration of the replacement of fuel vehicles by new energy vehicles.

Standing out in the "red ocean"

In February, the BYD Qin surpassed the Nissan Sylphy with monthly sales of over 30,000 units, becoming the best-selling sedan in the domestic car market. In the following months, the monthly sales of the BYD Qin series remained above 30,000 units, and even surpassed 40,000 units in May, consistently topping the domestic sedan sales rankings.

Recently, BYD announced that the Qin family has achieved one million sales, becoming the first Chinese new energy compact sedan to reach this milestone. A grand ceremony was held at the Beijing Yanqi Lake International Convention and Exhibition Center to celebrate this achievement. During the event, Lu Tian, the General of Manager the Wangchao Online Sales Division of BYD, had an in-depth exchange with Autohome He. stated that reaching one million units is not easy for the Qin family. He mentioned that the compact sedan market has always been the focus of the passenger car market, and there is a saying that "whoever gets the A-segment car gets the world." The success of the BYD Qin series not only represents the Chinese brand's presence in this market but also signifies the acceleration of the replacement of fuel vehicles by new energy vehicles.

Standing out in the "red ocean"

How competitive is the compact sedan market? Popular models like the Sag theitar, Lavida, and Sylphy consistently achieve monthly sales of over 30,000 units. The success of the BYD series Qin in carving out a path can largely be attributed to the launch of the Qin PLUS DM-i2023 Champion Edition in February this year. As a plug-in hybrid model, the Qin PLUS DM-i Champion Edition, with a starting price of 99,800 yuan, can be seen as a blow to the same-level fuel vehicles, reshaping the new benchmark for A-segment sedans in China.

On April 7th, the Qin PLUS EV 2023 Champion Edition was also officially launched, with a price range of 129,800 to 176,800 yuan for the six models. This EV model is expected to become a "killer" in the domestic compact pure electric car market.

Lu Tian pointed out that the most commendable aspect of the BYD Qin is its ability to stand out from the crowd based on technological strength, rather than solely relying on low prices. With BYD's strong presence in the field of electrification, BYD has always adhered to the principle of "technology is king". The Qin PLUS DM-i relies on its five disruptive product strengths: "fast, efficient, quiet, smooth, and green". It has a0 -100 km/h acceleration time of 7.3 seconds, a fuel consumption of 3.8 liters per 100 kilometers, and a comprehensive range of 1,245 kilometers.

The competitive advantage of joint venture car companies in the compact.oded er being is market car Lu Tian stated that third-party statistics show that the actual transaction price of compact sedans from joint venture car companies has decreased by 4,500 yuan since the beginning of this year. It is worth noting that for a long time, joint venture car companies firmly held the pricing power in the Chinese car market. The proactive price reductions in the fierce market competition reflect the comprehensive counterattack of Chinese brands against joint venture car companies.

From "A-Segment Champion" to "Overall Category Champion"

In 2021, the Qin PLUS, equipped with the DM-i super hybrid system, was launched and became the champion of the compact sedan market in just a year and a half. This year, the Qin PLUS 2023 Champion Edition made another breakthrough, usher ining a new era of offering hybrid and gasoline models at the same price, and won the overall category champion in car sales.

Lu Tian stated that although it took just over a year for the Qin PLUS to go from being the champion of the compact segment to the overall category champion, it was built on the foundation of BYD's more than ten years of deep cultivation in the sedan market. As the "pioneer" of the BYD dynasty, the first generation of the Qin model was launched in 2013, making it the earliest plug-in hybrid model to appear in China.

The competitive advantage of joint venture car companies in the compact.oded er being is market car Lu Tian stated that third-party statistics show that the actual transaction price of compact sedans from joint venture car companies has decreased by 4,500 yuan since the beginning of this year. It is worth noting that for a long time, joint venture car companies firmly held the pricing power in the Chinese car market. The proactive price reductions in the fierce market competition reflect the comprehensive counterattack of Chinese brands against joint venture car companies.

From "A-Segment Champion" to "Overall Category Champion"

In 2021, the Qin PLUS, equipped with the DM-i super hybrid system, was launched and became the champion of the compact sedan market in just a year and a half. This year, the Qin PLUS 2023 Champion Edition made another breakthrough, usher ining a new era of offering hybrid and gasoline models at the same price, and won the overall category champion in car sales.

Lu Tian stated that although it took just over a year for the Qin PLUS to go from being the champion of the compact segment to the overall category champion, it was built on the foundation of BYD's more than ten years of deep cultivation in the sedan market. As the "pioneer" of the BYD dynasty, the first generation of the Qin model was launched in 2013, making it the earliest plug-in hybrid model to appear in China.

energyNew vehicles have always been limited by costs, and their prices are generally higher than those of equivalent fuel vehicles. In the current competitive automotive industry, offering hybrid and gasoline models at the same price has become the goal and even the slogan pursued by almost all car manufacturers. BYD, as a pioneer, has equalized the prices of hybrid and gasoline vehicles, which has also forced many fuel vehicles to step up their game.

In order to enhance the user experience, when the 2023 BYD Qin PLUS DM-i was launched in February, not only was the price lowered to below 100,000 yuan, but also additional features were added. The new car features a new suspended 8.8-inch full LCD instrument panel, which is a significant improvement compared to the previous 5-inch panel. The new 2023 models still feature a 10.1-inch central control screen, but the high-end models now come with a 12.8-inch screen, which is a significant upgrade compared to the previous models.

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