Against the backdrop of industrial upgrading, user demand and continuous evolution of marketing ecology, Great Wall Motor has once again opened up a way to break through the new demands of users' car purchasing and dealers' development in the new retail era with its forward-looking strategic vision and innovative strength. Recently, Great Wall Motor has launched the innovative model of "dual sales", i.e., a channel network that emphasizes both "direct sales and dealer sales", and formally released its "Great Wall Smart Choice" direct sales system. system. The "dual sales" model fully meets the diversified needs of consumers and provides strong support for dealer partners, which is an innovation in the marketing chain of Great Wall Motor.

Pioneering the "dual sales" model and bringing new experiences to customers

Great Wall Motors has practiced the concept of user-centered development and developed the "dual-sales" model in the context of new retailing, with users becoming the direct beneficiaries. This model can more truly understand the user's needs for car use and transportation, and pay in-depth attention to and actively respond to them, so that the user's entire car-buying experience will be smoother.

Since May 1, Great Wall Motor has opened 33 "Great Wall Smart Choice" directly-managed sales stores in 17 cities nationwide, all of which are set up in high-traffic shopping malls in core business districts, with simple and exquisite showroom design, creating a convenient channel and a relaxing and comfortable environment for users to view and select cars. In addition, Great Wall Motor has recruited and trained a team of more than 600 high-quality young product experts, who will provide customers with personalized car-buying advice and other intimate and professional services with a new and energetic outlook and professionalism. "Great Wall Smart Choice" will be the first to sell a number of major models, including the Wei brand, which is positioned as a high-end intelligent new energy, and the Tank SUV, which is positioned as a high-end luxury off-road vehicle, to provide users with a wide range of product choices.

As one of the important initiatives of Great Wall Motor's marketing change, the "dual-sales" model not only allows customers to experience high-quality and complete professional services from pre-sales to after-sales in dealerships, but also allows them to choose to experience and purchase Great Wall Motor's products in more convenient central business districts, thus upgrading the experience of the whole chain of the whole cycle of the customer's life from purchasing to using a car.

Insisting on "dual-sales", complementing and winning together with dealers

After 20 years of market accumulation, Great Wall Motor and its dealers have been cooperating more and more closely, witnessing each other's growth and expansion, and the dealers are the long-term beneficiaries of the "dual-sales" model. Facing the wave of market changes, Great Wall Motor is brave enough to play a pioneering role and actively explore the marketing innovation of the "dual-sales" model to cope with the increasingly fierce competition in the market at the expense of huge costs.

The performance of the "dual-sales" model in enhancing market competitiveness is promising. First of all, the dual-sales model further shortens the distance between OEMs and users, allowing Great Wall Motor to listen to users' feedback more quickly and directly. Based on these user needs, Great Wall Motor will continue to promote product and technology iteration, so that better products can be satisfied with users and dealers can benefit from sales and service. Secondly, Great Wall Motor will continue to accumulate and iterate the valuable methods and experiences of "directly facing users" in the new retail era, and regularly exchange and share the experience with dealers to provide dealers with high-value references. Third, based on the feedback from dealers under the dual-sales model, Great Wall Motor will also improve its dealer support policy to further enhance the empowerment of its dealer partners. This innovative model gives full play to the complementary advantages of manufacturers and dealers, realizes the dual-wheel drive of direct sales and distribution, generates the synergistic effect of 1+1＞2, and jointly promotes the brand's long-term and sustainable development.

Great Wall Motor has accurately grasped the pulse of the market, adhered to the strategy of "long-termism", practiced the enterprise spirit of "a little bit of progress every day", and responded to the trend of the times to create a new model of "dual-sales", which will not only help accelerate the development of Great Wall Motor products and technologies, but also help to improve the quality of its products and services. It not only helps accelerate the iteration of Great Wall Motor's products and technologies, gives Great Wall Motor a strong impetus for vigorous development, demonstrates the enterprise's strategic determination to innovate and seek changes, and puts users first, but also brings new value and potential energy to dealers, leads the new retail trend in the automobile industry, and presses the "acceleration button" for the industry's development!

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