GWM recently released its production and sales report for February 2026. The company sold 72,594 vehicles in February, bringing total sales for the first two months of the year to 162,906 units. Among them, overseas sales reached 42,675 vehicles, up 37.36% year-on-year, maintaining strong growth momentum. Supported by its steadily advancing ecosystem-based globalization strategy, GWM continues to demonstrate resilience and long-term growth potential in a complex market environment.

As a leading representative of Chinese automotive brands expanding globally, GWM has built comprehensive strengths in technological innovation, off-road capability, and global operations, with its increasingly mature international business system serving as a solid foundation for long-term high-quality development.

Technology Returning Car-Making to Users’ Real Needs

Starting from user needs has always been a fundamental principle guiding GWM’s vehicle development. At the recent CES, GWM released its Technology Investment White Paper, marking a significant shift in its technological approach—from pursuing pure mechanical efficiency to building intelligent systems that better understand and serve people. Shortly afterward, GWM officially unveiled the GWM ONE Platform, once again emphasizing that the essence of vehicle development lies in returning to user needs—simplifying complex technologies and delivering the value of innovation more directly to users.

The GWM ONE Platform supports five powertrain types—PHEV, HEV, BEV, FCEV, and ICE—, enabling flexible adaptation to diverse global market demands. Built on a native AI architecture, the platform integrates advanced technologies including dual VLA large models, forming a native full-stack intelligent system. By reconstructing safety logic through AI, the platform enables deeper integration of active and passive safety, further strengthening the overall safety foundation of the vehicle.

Powered by three core capabilities—powertrain innovation, native intelligence, and safety evolution—the GWM ONE Platform is establishing a scalable technological foundation for global markets. In practice, GWM’s comprehensive multi-powertrain strategy has proven well suited to diverse global demands and will provide strong support for the company’s continued high-quality development.

Off-Road’s Rise — From Extreme Challenges to the Global Stage

Off-road capability has long been a defining part of GWM’s technological DNA and remains a key advantage in its global competitiveness. In February, GWM showcased its off-road strength across user engagement, motorsport competition, and market expansion.

At the beginning of the year, GWM hosted its Ice & Snow Carnival, transforming extreme winter conditions into a platform for users to experience the excitement of off-road driving. Chairman Jack Wey attended the event in person, engaging with vehicle owners from across the country and participating in ice drifting experiences.

Under temperatures approaching –30°C, the vehicles’ stability and handling on low-traction surfaces were thoroughly tested, allowing users to experience the true capabilities of off-road driving in real-world conditions.

On the international motorsport stage, GWM also entered the 39th Rally Cerapió, the oldest rally event in Brazil, with two off-road models—the GWM POER and the TANK 300.

Facing challenging terrain that included beaches, mountains, and desert sections, along with high-intensity stages averaging about seven hours per day, both vehicles competed in completely stock production form, without any mechanical or electronic modifications.

Thanks to their body-on-frame construction, professional four-wheel-drive systems, and proven reliability, the two vehicles successfully completed the rally and secured first and fourth place finishes, demonstrating the real-world capability of production off-road vehicles under extreme conditions.

Meanwhile, GWM recently launched the HAVAL V7 in the Middle East. Combining rugged styling with new-energy off-road capability, the model offers local consumers a new mobility option that balances urban commuting and desert exploration. From the rally routes of South America to the vast deserts of the Middle East, GWM continues to win the trust of global users through continuously evolving off-road technologies.

Globalization Built on Ecosystem Expansion and Deep Local Integration

GWM’s globalization strategy goes beyond simple product exports. Instead, it is built upon the “Forest Ecosystem”, driving a comprehensive global layout across the entire value chain. By integrating R&D, manufacturing, supply chain, sales, and service, GWM is advancing an ecosystem-based global expansion covering the full industrial chain.

In Australia, GWM has partnered with the Richmond Tigers, a leading club in the Australian Football League (AFL), integrating the brand into local sports culture and strengthening its connection with local consumers.

In Pakistan, the "GWM on the Wheel" national roadshow event was held in eight key cities, accumulating over 3,000 test drives. The events drew large crowds, with the Tank 500 receiving phenomenal attention in the local market.

Today, GWM operates over 1,500 overseas sales channels, with cumulative international sales exceeding two million vehicles. Guided by its philosophy of “With the locals, for the locals”, the company continues to deepen localized operations worldwide.

Looking ahead, GWM will continue to place users at the center of its strategy, focusing on intelligent new energy technologies, strengthening its off-road advantages, and accelerating its ecosystem-based globalization strategy. Through better products and services, GWM aims to provide global users with safer, more reliable, and more enjoyable mobility experiences, while contributing to the sustainable development of the global automotive industry.

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