A wide range of diversified exhibits to promote brand image

Started in 1999,MIMS Automobility Moscow is an international automotive exposition held regularly in Moscow, representing the highest degree of internationalization, the largest scale and the widest range of products in the automotive manufacturing industry in Russia and the CIS region. 2024 edition of the exhibition gathered more than 1,500 exhibitors from more than 20 countries and regions, with the number of visitor registrations exceeding 54,000 people, and the scale of the exhibition reaching 60,000 square meters. 60,000 square meters. 

Dmitry Konoplev, sales representative of auto parts, said that Dongfeng's exhibits at this exhibition were very diversified and targeted to the needs of market segments. In the "Drive Your Dreams" as the theme of the Dongfeng Motor booth, more than 40 kinds of exhibits, in addition to the traditional parts and components axles, dual-clutch transmission, thermostat, etc., but also includes 10-in-1 electric drive assembly, Mach Power C15TDR engine, HD120 transmission, Smart Semiconductor IGBT modules and other new energy auto parts. New Energy Vehicle Parts. Many exhibits are the latest technology research and development achievements of Dongfeng, marking Dongfeng's further independent control of key core technology resources for new energy vehicles.

Founded in 1969, Dongfeng Motor's main business covers a full range of passenger cars, commercial vehicles, new energy vehicles, automobile assemblies and parts, automobile equipment and automobile-related businesses, and its products are sold in more than 100 countries and regions. Taking technological innovation as the key hand, Dongfeng Motor is continuously promoting the "Technological Leap Forward" action, and is in the leading position in the industry in terms of vehicle platform architecture, core powertrain, charging and switching technology, hydrogen energy, intelligent driving, and so on. Through the MIMS Automobility Moscow 2024. Dongfeng Motor has become a hot spot of attention by showing its comprehensive strength of independent research and development and leading technological innovation to the overseas market. 

On the first day of the exhibition, Dongfeng's booth welcomed many overseas guests. Automobile manufacturers, suppliers and distributors who came to consult with us generally have confidence in the quality of Dongfeng products, and hope to keep in touch and reach cooperation. Olga Karimovа, a buyer, commented that in the local auto parts market in Moscow, the share of "Made in China" is steadily increasing, and that "the multiple advantages of Dongfeng's parts and components products are in line with our current market demand." She will discuss the possibility of further cooperation with Dongfeng staff on the products of interest.

Technological leap, a number of technologies to maintain industry-leading

In recent years, the global automobile industry has shown a steady growth trend, and the overall development of the auto parts market has been favorable. Especially with the rapid development of the global new energy vehicle market, there is an increasing demand for high-performance and high-quality auto parts. Dongfeng Motor has made clear its strategy of building a first-class auto parts enterprise with core competitiveness, and will increase its investment in intelligent Internet and the fields of batteries, motors, electronic control and other parts, and concentrate its resources on promoting business transformation and development.

In the exhibits, Dongfeng's new-generation Mach E 10-in-1 electric drive assembly adopts flat-wire motors in the whole system, with power covering 70-400kW, volume reduced by 18%, weight reduced by 15%, power density reaching more than 7kW/kg, and the highest efficiency of the system up to 94.5%, which is the first electric drive assembly in China's automotive industry with efficiency certification exceeding 91%.

The maximum effective thermal efficiency of Dongfeng Mach C15TDE hybrid special engine reaches 45.18%, which is the first hybrid gasoline engine in China's automotive industry with thermal efficiency certification exceeding 45%.

The HD120 hybrid electric drive assembly is highly integrated with dual motors, electronic control and coupling box integration, with 35% higher power density and 93% comprehensive efficiency of the system, and some of the technologies are the first of their kind in China and are in a leading position in the international arena.  

From the observation of the first day of the opening, Dongfeng Motor continues to expand its brand influence in Russia by virtue of product quality and service quality. Alexander Smirnov, a buyer, spoke highly of the Mach powertrain exhibited by Dongfeng, saying that the local hybrid market is in a good situation, and Dongfeng's products are in the leading position in terms of technical parameters, so the prospect is very optimistic if this product is promoted in Russia. Ralm Kulus, general manager of a local parts distribution company, said: "The quality of Dongfeng products is very good, and we have demand for Dongfeng's suspension springs. I will go to Shanghai, China, to attend the exhibition in December this year, and I hope that we can meet each other to visit Dongfeng's factory at that time."

Accelerating to the sea, seizing new opportunities in the Russian market

With the support of innovation ability, Dongfeng Motor has actively responded to the "Belt and Road" initiative, rapidly pushed forward the internationalization development strategy, and stabilized the export volume in key overseas markets and head countries.

Dongfeng Motor is also actively expanding international markets such as Europe, South America, Central Asia and ASEAN, and further enhancing the international influence of the Dongfeng brand by setting up overseas R&D centers and production bases.

At present, the demand for auto parts and accessories in Russia is rising, and the auto parts market has great potential. Dongfeng Motor continues to promote the development of Russian market, increase the brand and commodity investment, improve the quantity and quality of commodities in the local market, and cooperate with Russian subsidiaries to improve the overall strength of Dongfeng Motor in terms of net development, sales, service, KD manufacturing, brand and finance. At present, Russia has become an important market for Dongfeng's overseas vehicle increment, and Dongfeng parts and components products have also gradually entered the local market.

In addition to displaying the latest auto parts and after-sales service products, Dongfeng will participate in dealer seminars, automotive forums and other activities during the Russian Auto Parts Show. Dongfeng is in a period of supply chain business transformation and development, this exhibition provides a good platform for Dongfeng to display and exchange opportunities, and can communicate with industry peers from various countries in depth about the latest developments, market trends and technological innovations.

This exhibition will further promote the process of "going overseas" of Dongfeng Motor products. Dongfeng Motor will seize the new opportunity of exploring Russia and other overseas markets, further exert its own advantages in the fierce competition in the international market, and enhance the recognition of Chinese brands by overseas consumers.

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