NEWS
NEWS

15

2023

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06

The championship vehicle was made by MAXUS, a brand under SAIC Motor. The Upstream MAXUS team won the "Triple Crown" at the 2023 China Taklimakan Rally.

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【Brief description】After years of experience and accumulation, SAIC MAXUS pickup trucks have been battle-tested and have demonstrated their "champion strength" in this year's Taklimakan Rally, conquering various extreme challenges and showcasing the leading intelligent manufacturing technology and hardcore off-road charm of the "MAXUS car" to the world.

Recently, with the roar of engines on the Kunlun Road, the 2023 China Taklimakan Rally has gained a lot of attention. Over the course of 13 days, 58 teams, 134 cars, and 231 drivers staged a real-life version of "Fast and Furious" in the beautiful Xinjiang region. The SAIC MAXUS team, which participated in the Taklimakan Rally for the first time, lived up to expectations by winning their first race. With their tough "SAIC Bull" T90 pickup truck, they dominated the "devilish track" of the Taklimakan Rally, winning the Production Group, Manufacturer Group, and Production Diesel Group championships and becoming the "Triple Crown" winner of the rally. It's worth mentioning that the "champion driver" Zhang Lijing, who won the championship, is also a loyal fan and owner of a SAIC MAXUS vehicle. The "MAXUS car" is not only his "reliable assistant" on the track but also his "best partner" in life.

The SAIC MAXUS T90 pickup truck won the championship at the Taklimakan Rally with its outstanding off-road performance, winning three gold medals in a row after its first victory.

The Taklimakan Rally is a challenging race that requires conquering various terrains and landscapes, including the dangerous canyon yardang landform, crossing the hinterland of the Taklimakan Desert, and overcoming the Kunlun Mountains. The difficulty level of this year's race was the highest in the history of the Taklimakan Rally. Drivers not only faced challenges from the terrain and extreme temperatures but also had to compete against other "off-road experts." The race was a "purgatory-level" challenge for both the vehicles and drivers.

After years of development, the SAIC MAXUS pickup truck family has formed a "star-studded lineup" consisting of popular models such as the T60, T70, T90, T90 EV, SAIC Bull King and 5th Anniversary Edition. The rich product lineup has helped the SAIC MAXUS pickup truck maintain its strong sales performance, with global sales exceeding 26,000 units in the first five months of this year, ranking first in domestic growth rate and second in sales volume. Currently, SAIC MAXUS pickup trucks are sold in 73 countries and regions across six continents, with overseas sales exceeding 120,000 units. In developed pickup truck markets such as Australia and Europe, SAIC MAXUS pickup trucks account for more than 90% of the market share. In the first four months of this year, SAIC MAXUS' retail sales in Australia increased by 34.2% year-on-year, with pickup truck sales increasing by as much as 167.1%.

In the highly competitive Chilean pickup truck market, SAIC MAXUS became the top-selling brand in just five years and set a single-year sales record in 2022, ending the 12-year dominance of Japanese brands. Francisco Lopez, the Chilean "star driver" who won the Dakar Rally's light vehicle category three times in a row, has chosen the SAIC MAXUS T60 pickup truck as his race support vehicle for several years. When the T90 was launched in Chile, Lopez was one of the first to experience the powerful driving experience of this "500-horsepower beast" and became the first T90 pickup truck owner in Chile. Since then, more and more fans have chosen SAIC MAXUS pickup trucks. Last year, SAIC MAXUS was also awarded the "Third Best-Selling Pickup Truck of the Year (T90)" by Chilean automotive media outlets Tacometro and Publimetro.

In the future, SAIC MAXUS will continue to improve its pickup truck product lineup and deepen its performance capabilities, striving to demonstrate the "MAXUS pickup truck style" on the global pickup truck stage with even better performance.

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