【Brief description】n recent years, MG has competed with international automotive giants in high-level markets such as Europe, Australia, and New Zealand, demonstrating its strength as a leader in independent automotive brands.
Recently, the 2023 China Brand Day Gala announced the 50 "Favorite Chinese Brands for Foreigners". As a leader in Chinese automotive brands going global, MG successfully made it onto this year's list with its technological strength, product quality, and global support system. In recent years, MG has competed with international automotive giants in high-level markets such as Europe, Australia, and New Zealand, demonstrating its strength as a leader in independent automotive brands.
The "Favorite Chinese Brands for Foreigners" collection activity was organized by the Brand Office of Xinhua News Agency, China Economic Information Service, Today's China Magazine, and China Net. It used over 500 mainstream English financial websites as research samples and comprehensively evaluated overseas consumer network voting, product export volume, overseas communication volume, and expert reviews in order to promote more Chinese brands going global. This year, MG's re-entry into this award marks a higher stage in the brand's globalization process and further enhances China's international automotive reputation.
Going global at the right time, MG showcases the true strength of Chinese automotive industry to the world.
According to the China Association of Automobile Manufacturers, China's automobile exports exceeded 3 million vehicles in 2022. Recent data from the China Association of Automobile Manufacturers shows that in the first quarter of 2023, China's automobile exports reached 1.069 million units, making it the world's largest automobile exporter. In this wave of "going global", MG, as a leader in Chinese automotive exports, has performed remarkably well.
Thanks to its strong product and brand power, as well as its forward-looking strategic layout, MG has continuously refreshed its global sales data since going global. In 2022, SAIC Group's overseas sales reached 1.0175 million units, with MG contributing the most to the group's overseas sales. In July of the same year, MG achieved the milestone of exporting over 1 million vehicles, becoming the first Chinese automotive brand to do so. As of now, MG has been the "number one Chinese brand going global" for four consecutive years, successfully entering more than 90 countries and regions, competing head-to-head with international automotive giants, and gaining recognition and love from users worldwide with its globally unified high quality. With momentum building, the MG MULAN is moving towards higher goals with global quality.
As the first truly global electric vehicle in the history of the Chinese automotive industry, the MG MULAN is backed by SAIC's global research and development technology support, based on the SAIC Star Cloud pure electric exclusive systematic platform, and developed based on the European five-star safety standard. It has global leading strengths such as "zero combustion technology" 110mm ultra-thin magic cube battery, 3.8 seconds to break 100 km/h, and 520 km ultra-long range, bringing high-quality travel experience to global consumers. With its excellent comprehensive product power, the MG MULAN has also received high praise from many domestic and foreign media such as People's Daily, BBC's TopGear, and Europe's authoritative automotive media AutoExpress, adding to the high-quality image of Chinese automobiles worldwide.
Last year, the MG MULAN was launched simultaneously in China and nearly 20 major European countries such as Germany, France, the UK, Italy, Spain, Norway, Sweden, Denmark, the Netherlands, Belgium, and Luxembourg. In just one month after its launch, the new car's global cumulative sales exceeded 20,000, and its first-month sales in Europe exceeded 10,000, becoming the "European sales champion" of high-quality pure electric vehicles from Chinese brands. This year, the MG MULAN will also enter regions such as Australia and New Zealand, the Middle East, Mexico, and South America, covering key regional markets on six continents, further expanding its global layout and leading the way for Chinese automotive exports.
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